BNP Paribas Cardif has branches and offices around the world, giving it a true global presence. In Latin America, BNP Paribas Cardif has invented its own “bancassurance” model, basing its business on local specificities as well as the dynamic economy of the six countries where it is present. BNP Paribas Cardif has tied strong partnerships with the biggest retail chains, while diversifying its protection offer. This expansion mode remains an example of successful development for the company. In 2016, BNP Paribas Cardif Gross Written Premiums in protection reached 1.6 billion euros. In the competitive and sometimes hard-to-navigate world of life insurance, BNP Paribas Cardif has made some real advances on behalf of its clients, and the BV judging panel decided it was a worthy winner of the Best Life Insurance Company (Argentina) Award.