Virgin is known as a pioneer in whichever industry it enters; and its approach to banking is proving just as innovative as ever.
Working step by step, the firm believes in making a large amount of small changes in favour of the customer in order to set itself apart from traditional banks.
The bank prides itself on its fairness of profit – no one earns any incentives for individual product sales – and a transparent product range. The company has also begun opening Virgin Money Lounges in favour of traditional storefronts, where members are encouraged to relax “without the pressure of being sold to”.
