Subaru has been the best-selling all-wheel-drive vehicle in the US for the past 10 years – and it is worth noting that 98 percent of Subarus sold in those 10 years are still on the road. The company, celebrating 50 years in the automotive business, struggled for the first 40 years but has risen to the top as one of the brands boasting consistently improved new-vehicle sales. Subaru sold more than 600,000 vehicles in the US in 2016, despite a relatively small advertising campaign – the eighth consecutive year that Subaru has nailed that significant achievement. The Outback model has sold more than 10,000 per month for 45 consecutive months. Word-of-mouth counts for a lot in any industry, and never more so than in the competitive world of car sales, but praise is due to the Japanese manufacturer for establishing its marque as a consistent market leader. That praise, in the form of the award for Best Automotive Branding (US), has been duly accorded by the BV judging panel.
