All-inclusive holiday packages — as opposed to package holidays — are what Club Med does so well. All the necessary ingredients for a dream holiday are there: transportation, transfers, accommodation and meals, with personalised services for families. Ski holidays, romantic breaks to exotic destinations: whatever holidaymakers dream of, Club Med provides in an eye-twinkle. Flight bookings, transfers and resort destination in one easy transaction — it’s become synonymous with the Club Med name. If that isn’t brand identity, in a very competitive field, what is? The BV judges all agreed that actions speak at least as loud as words, making Club Med the Best Holiday Brand (Europe) award winner.