THE FULLON Hotels chain benefits from the skills of specialists in hotel design, planning, service, and management. The first Fullon opened in Jhongli in 2002, and there are now 14 Fullon hotels and resorts across Taiwan. Perhaps the best known is the Hotel Fulong, which features a golden beach and hot springs. Other gems include the Lih Club, with yoga, sports and fitness facilities, and the Fullon Hotel Taoyuan Airport – a great choice for business travellers. The parent Lih Pao conglomerate has four non-negotiable principles of management: honesty, steadiness, quality and service. The BV judging panel admires these values, and thus decided to award Fullon the Best Resort Brand (Taiwan).