LLOYDS Bank has operated for over 250 years with the goal of helping the UK and its residents prosper. Decades of successful mergers and acquisitions have helped Britain’s Lloyds Bank grow from a single office in Birmingham to a national and international bank with more than 1,000 branches. The bank is a pioneer, launching the first ATM in the UK and contributing to the launch of one of the first UK credit cards. The bank pledges to go beyond business-as-usual to address the most pressing social and economic issues in Britain. In 2017, Lloyds Bank lent £13 bn to first-time home buyers, created 1,200 new apprenticeships, and supported more than 124,000 start-up businesses. It also raised £4.8m for Mental Health UK and supported more than 2,800 charities. The BV judging panel applauds the bank’s history of strength, stability, and innovation, and congratulates Lloyds Bank on winning the 2018 award for Best Personal Banking Services (UK).