According to a survey of 4,000 Belgians, Argenta is the country’s most customer-friendly bank and insurer. Argenta offers a range of financial services, regularly assessed by a panel of experts, to improve the customer experience. It embraces digital advances and offers clients personalised financial advice through its 440 branches. The bank serves 1.78m clients in Belgium and the Netherlands, with a pragmatic focus on proximity and simplicity. Argenta encourages open communication via the My Thoughts customer panel, which gauges public sentiment and market trends to fuel product development. The BV judging panel presents Argenta, an institution with a 64-year history of putting clients first, with the 2020 award for Best Customer-Centric Bank (Belgium).