GLOBAL markets can’t be controlled, but strategy can. South African firm Asset Tree drives sustainability through daily, one-percent improvements — and seeks partners that share its vision. It recruits people with a passion for sustainability and the skills to deliver optimal returns. Asset Tree has begun to externalise capital, investing abroad and bringing in specialist advisers and accountants. Clients were unfazed by the pandemic, and saw opportunities for financial gain and ESG impacts. The BV judges present Asset Tree, a repeat programme winner, with the 2021 award for Best Sustainable Investment Strategy (South Africa).