RSA is a global insurer that has operated in the Middle East for over 70 years, applying world standards to regional needs. RSA (Middle East) has offices in the UAE, Saudi Arabia, Oman and Bahrain. It focuses on helping clients to recover from the Covid crisis while building resiliency for the future. The firm prioritises customer care, recruits skilled candidates and invests in their ongoing professional development and engagement. It has also invested in new technologies to better support customers, including digital claims tools and 360-degree online servicing capabilities. The BV judging panel presents RSA (Middle East) with the 2021 award for Most Customer-Centric Insurance Company (Middle East).