This, the twenty-fifth anniversary year of the complete commercial domination logistics machine that is Amazon, has been one of substantial growth (what’s new?) and great profitability in the final quarters. Amazon looks set to reach annual revenues of £100 billion. The Amazon customer base includes consumers, sellers, enterprises and content providers. The company’s revenues are generated through fixed fees, revenue share fees, per-unit activity fees and combinations thereof. Advertising services and cobranded credit card agreements are on the menu too. The BV judging panel offers the award Most Visionary E-commerce Platform Global 2015 to Amazon – and does so without a moment’s hesitation.
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