Pinterest has developed an interesting response to competition between social media networks for advertising.
In 2016, the company launched a video player allowing users and brands to uploads clips of any length on to the site. However, Pinterest has a unique hook beefing up its ad value: 55% of the platform’s users find or shop for products, and 75% of content consumed derives from businesses.
Pinterest uses its video player to enable actions and real conversions to advertisers – not just exposure. Videos run as animated posts, and brands pick which scenes to preview in the post that appears within social feeds.