Royal Bank of Scotland – Most Promising Brand Revisit | UK (For Williams & Glyn) 2016

RBS has thought of an innovative solution to a problem that the EU imposed on them in after the last financial crash.

After HM Government took an 84% stake in the business in 2008, RBS was required to divest a portion of itself by 2017 – 307 branches under Williams & Glyn, by the end of 2017.

Since then, the bank has unsuccessfully tried to sell off Williams & Glyn, however now it aims to restructure operations. If approved by the EC, RBS stands to gain in the long run as both the value of Williams & Glyn and market conditions stand to improve.