Corporate citizenship – the social responsibility of businesses and their efforts to meet ethical, legal and economic responsibilities – benefits the organisation in question and the community within which it functions. US-based sportswear company Nike’s LAUNCH program — an open innovation platform that aims to identify and solve sustainability issues — has attracted the attention of the BV Awards judging panel. Nike is collaborating with NASA, The US Agency for International Development (USAID) and The US Department of State to attack the most urgent challenges facing society. Enough said. Most Inspirational Corporate Citizen (US) award duly conferred. Read more about this very worthy winner here.