THE CONFECTIONERY giant Hershey Company has been in an investment mindset over the past few years, diversifying its product line-up through multiple acquisitions and exploring the digital sales frontier. Now the Pennsylvania chocolatier has invested $150m to enhance its supply chain capacity and has begun to implement a new SAP ERP to support its retail partners as well as facilitate individual consumer sales online. The company aims to provide a holistic shopping experience, from e-commerce to in-store sales, working with retail partners to ensure identical offerings online and on location. For online purchases, Hershey now offers in-store pick-up, home-delivery, and an innovative chilled shipping service for worry-free summer shipment. The BV judging panel congratulates Hershey on its sweet success, and names the company the 2018 winner of the Best Supply Chain Modernisation (United States) award.
