Hershey – Best Supply Chain Modernisation United States 2018

THE CONFECTIONERY giant Hershey Company has been in an investment mindset over the past few years, diversifying its product line-up through multiple acquisitions and exploring the digital sales frontier. Now the Pennsylvania chocolatier has invested $150m to enhance its supply chain capacity and has begun to implement a new SAP ERP to support its retail partners as well as facilitate individual consumer sales online. The company aims to provide a holistic shopping experience, from e-commerce to in-store sales, working with retail partners to ensure identical offerings online and on location. For online purchases, Hershey now offers in-store pick-up, home-delivery, and an innovative chilled shipping service for worry-free summer shipment. The BV judging panel congratulates Hershey on its sweet success, and names the company the 2018 winner of the Best Supply Chain Modernisation (United States) award.

Hershey Company logo