THE Unilever group produces some of the world’s best-known consumer goods — items found in 98 percent of UK households and used worldwide by two billion people every day. The company distinguishes itself with the scope and quality of its products, and its sound marketing efforts. Over the past two years, Unilever has spent around $337m on branding and marketing — and last year generated some $554m in savings, partly fuelled by investments in efficiency programmes. Unilever’s marketing team has been praised for its campaigns promoting positive body image and self-esteem. New campaigns are fine-tuned using insights gleaned from a cloud-based data lake that’s growing by 1.5 terabytes per day. The BV judging panel names Unilever the winner of the 2019 Best Global Marketing Strategy.
