LEGO’s brightly coloured, interlocking bricks are a staple of childhood playrooms. The tiny indestructible toys have been passed down from generation to generation, just as the LEGO company has passed from father to son since 1932. The LEGO Group safeguards the inheritance of future generations by investing in sustainable solutions today. It has invested about $150m to build the Sustainable Materials Centre that will search for sustainable yet durable alternatives to the traditional plastic bricks. The group makes strong environmental, social, and governance (ESG) commitments and logs steady progress towards its eco-ambitions. In 2018, LEGO recycled 93 percent of operational waste and fully balanced its energy consumption with renewable wind investments. In 2020, it will phase out all single-use plastic bags in favour of responsibly sourced paper packaging. For a company of purpose and play, the BV judging panel presents the LEGO Group with the 2019 Best ESG Transformation Strategy (Nordics) award.