PUBLIC confidence in Saudi food giant Almarai was boosted beyond doubt when the company outperformed all 500 local brands reviewed in YouGov’s 2019 BrandIndex rankings. Almarai is the largest food manufacturer and distributor in the region — and the biggest vertically integrated dairy operation in the world. The Saudi love affair with Almarai began over 40 years ago with the arrival in the kingdom of a small herd of cows — and the vision of company chairman Prince Sultan bin Mohammed bin Saud Al Kabeer. Almarai’s fresh milk and fermented laban drinks were instant hits and satisfaction levels have never dropped during the firm’s rapid expansion. The Saudi government regards Almarai as one the finest exemplars of the country’s progress — and the BV judging panel agrees. Almarai is the winner of the 2020 award for Most Trusted Consumer Brand (Saudi Arabia).