In the age of conscious capitalism, building a solid corporate reputation requires purpose and perseverance. For a brand like Mahindra — which employs 240,000 people across 22 industries, 150 companies and 100 countries — good governance and strong ethics bind disparate and autonomous entities into a unified whole. Mahindra has institutionalised governance processes through its “Rise” framework, which incorporates universally applicable attitudes and behaviours proven to boost performance. Governance procedures that are just making it into the mainstream have been standard practice across the Mahindra Group for years. It goes beyond compliance to set benchmarks for exemplary corporate citizenship. The BV judging panel presents Mahindra & Mahindra, a repeat programme winner, with the 2020 award for Best Corporate Governance (India).