AS THE pandemic brought global movement to a grinding halt, Zoom stepped up to ensure social bonds and business connections remained strong. The Nasdaq-traded company (ZM) has worked tirelessly over the past decade to establish video conferencing as the go-to method for any meeting. Zoom offered a lifeline of human contact and commercial prospect during the quarantine, and now that doors have re-opened, customers will continue using the convenient and efficient cloud-based service. A broad spectrum of industries has found the app indispensable, including government, healthcare, finance and education. Zoom operates on a “freemium” model: there are subscription plans for premium and business users, but no fees for meetings up to 40 minutes and 100 participants. The BV judging panel recognises the meteoric rise of Zoom with the 2020 Best Video Conferencing Solutions (Global) award.