MERCADO Libre is Latin America’s leading provider of e-commerce and payment solutions, with a presence in 18 countries. The market is huge, but many sections of the population are unbanked. Mercado Libre intends to ride the rising penetration of smartphone usage to develop its business line — while also pursuing the fintech space. Mercado Libre’s business model covers the e-commerce spectrum, with specialised divisions for marketplace, SaaS stores and enterprise resource planning, fintech services, advertising, logistics and credit solutions. The BV judging panel presents Mercado Libre with the 2020 award for the Best e-Commerce Growth Strategy in Latin America.