RSA HELPS clients protect themselves against the unforeseen, offering solutions for both commercial and retail clients: motor, property, medical, SME and tailored solutions for large corporates. It has operated in the region for 70 years, bringing best-in-class international solutions and expertise to the Middle East. It serves over nine million people across 100 countries, providing a wide range of personal and business plans. RSA solicits stakeholder feedback and works with external consultants to implement suggestions. It takes care of clients rather than pushing products and warns if benefits are left unclaimed. The BV jury presents repeat programme winner RSA with the 2022 Most Customer-Centric Insurance Company (Middle East) award.