MILLENNIAL entrepreneur Anna Jenkins creates bespoke flower tributes for funerals and sells them on TikTok. She also does weddings and baby showers, but funerals bring in the best profit.
![Anna Jenkins portrait Anna Jenkins portrait](https://bv.world/wp-content/uploads/2022/09/AnnaJenkins.jpeg)
Customers ask her to design specific things to remember their loved ones by. She’s starting to attract a younger demographic — not traditionally associated with buying flowers — because of her firm’s growing presence on social media channels.
![Anna Jenkins - Lost Art tribute Anna Jenkins - Lost Art tribute](https://bv.world/wp-content/uploads/2022/09/AJLostArt.jpeg)
She’s created tribute themes that include Elvis Presley, Peter Rabbit, Del Boy, Buzz Lightyear, Malteser boxes, even swear words along the side of a coffin and a specific Chanel lipstick used by the deceased.
![Anna Jenkins - Wild Bouquet Bag Anna Jenkins - Wild Bouquet Bag](https://bv.world/wp-content/uploads/2022/09/AJWildBouquetBag.jpeg)
Jenkins is one of many small UK business owners looking to TikTok to build their sales, according to small business lender iwoca’s list of top online channels.
![Anna Jenkins - Drum kit tribute Anna Jenkins - Drum kit tribute](https://bv.world/wp-content/uploads/2022/09/AJDrumKit.jpeg)
One in 10 business owners under the age of 44 now uses TikTok; pre-pandemic, it was one in 20. And there is an age-divide: just one percent of small business owners over 44 use TikTok for their business.
![Anna Jenkins Easter tribute Anna Jenkins Easter tribute](https://bv.world/wp-content/uploads/2022/09/AJEasterTribute.png)
The growing popularity reflects the burgeoning number of platform users: over 13 million in the UK alone. Overall, there has been a 14 percent increase in the business use of social media, including Facebook and Instagram.
![Anna Jenkins - Gates of Heaven Tribute Anna Jenkins - Gates of Heaven Tribute](https://bv.world/wp-content/uploads/2022/09/AJGatesOfHeavenTribute.png)
iwoca spokesperson Mark Di-Toro said small business owners responded to the pandemic with entrepreneurialism. “Social media is now a fundamental marketing tool for many SMEs,” he said, “whatever industry they operate in.”
TikTok has a guide for getting started on the platform.
- Showcase your best-selling product or service.
- Use testimonials to establish trust and credibility.
- Create “behind the scenes” videos to showcase the process, and/or “day in the life” videos.
- Create lists to concisely communicate your point.