WHO can forget the iconic silver jaguar ornament that graced the bonnet (hood, to our American readers) of older Jags? Now outlawed in some countries for pedestrian safety concerns, the leaping jaguar is mostly a thing of the past – but Jaguar has never been in danger of losing its identity. If anything, that is expanding, with Jaguar now producing models aimed at 18-34-year-olds. “Accessible luxury” is the new watchword, without any sacrifice of classic lines or kudos of ownership. That simple nickname “Jag” is known the world over, and remains synonymous with luxury and build quality. Best Automotive Branding (UK) Award? The BV judges gave a jungle cat roar of approval.
