Patanjali Ayurved was founded by the unusual duo of a yogi and an entrepreneur to provide the world with natural and effective Ayurvedic treatments. The company provides an Ayurvedic option for every health and household need, crafted according to India’s ancient traditions and knowledge of natural remedies, from toothpaste to floor cleaner. As part of its marketing strategy, the company uses franchised clinics to double-up as retail stores. Patanjali Ayurved has disrupted India’s fast-moving consumer goods (FMGC) market, with 150 percent growth from 2016 to 2017. The BV judging panel was intrigued by the company’s approach and presents Patanjali Ayurved with the 2018 award for Best Revenue Growth FMCG (India).