THE commercial integration with the Ripley store and the orientation toward simplicity are the two basic elements of the business philosophy of Banco Ripley Peru. The bank has a client-centered business approach based on the applied feedback of users to drive the continuous improvement of their processes and their value offer, always building the goal of being a simple and familiar bank for the people. The bank performed a tech overhaul of its financial operations to offer a greater range of products and services. Users can use face-to-face channels in the Ripley retail stores to access financing for its products; cash loans and fixed deposits are among its most demanded products. Recently, Banco Ripley renewed its brand image upon the pillars of simplicity, closeness and transparency, attributes that identify the bank. This change responds to the substantial improvements in its external indicators such as reputation, profitability, market share and customer satisfaction. In the same way, obtaining the “Great Place to Work” qualification demonstrates a healthy work environment. The BV judging panel points to the bank’s solid risk rating with credit rating agencies as an indicator of its financial strength, and gives Banco Ripley Peru the 2018 award as the Best Commercial Bank (Peru).