Juan Valdez: Marketing Coffee and a Country for Nearly 60 Years
Juan Valdez, a moustachioed campesino has been featured in advertisements for Colombian coffee since 1958. He is a familiar face throughout the Americas and...
Be wise and digitalise, report urges UK SMEs
A recent report has laid out a digital roadmap that could catalyse up to a £57bn productivity pay-out for UK SMEs over five years
The...
Design your business for ‘tomorrow’s customers’
By MARK WILSON
BUSINESSES are facing tough times, with EU trade difficulties and inflation driving pessimism.
So, now’s the time to reimagine things using creativity and...
Brazil: Eternal Country of the Future
Can the South American giant emerge stronger from its latest crisis?
By Jason Agnew
“Brazil é o pais do futuro e sempre será.” It was a...
Commodity prices likely to rise further in 2018: World Bank
Oil prices to average $56 a barrel in 2018, up from 2017 average of $53/bbl
Oil prices are forecast to rise to $56 a barrel...
