How to build a global marketing strategy
SOME of the most recognisable brands — think Airbnb and Coca-Cola — owe their success to a global marketing strategy.
In the age of the...
Eden Full Goh: Here Comes the Sun
Eden Full Goh was barely ten when she picked up a book at the neighbourhood library with detailed instructions on how to build a...
Inefficient supply chains ‘cost UK businesses £1.5bn a year’
The processing of shipments ties up 50,000 jobs in procurement and freight administration – and Brexit could make matters worse, report says
SUPPLY chain inefficiencies...
Lessons in leadership, from Bihar to Buckingham Palace
RAFAAT RAHMANI recounts the life journey that took him from poverty to a top job — and a King’s Award for Enterprise
ALL START-ups face...
Asia Pacific: China – Beijing Leaves Washington in the Dust with...
Washington missed the boat on the China-backed Asian Infrastructure Investment Bank (AIIB). Both the United States and Japan declined to join the new multilateral...
Fintech funding key to keeping SMEs strong after end of loans
ONE OF Europe’s largest business lenders says the fintech industry must be strengthened to support SMEs after the Bounce Back Loan scheme closes at...
Chronicle of a Death Foretold
As a monetary bludgeon wielded menacingly to impose a federalisation process on the reluctant nations of Europe, the euro has failed miserable. As a...
SpaceX: Making a Splash in Privatised Space Exploration
The United States government is outsourcing its business in space at an astronomical rate. Contracts worth billions of dollars are being awarded to private...
Stacey Ferreira: The Billion Dollar Pitch
Few people make their first million before they turn twenty, and fewer still can say they have penned an international best-seller to boot. Stacey...
Banks ramp-up tech recruitment following pandemic — retail banking ‘may disappear’
The advance of digital currency is one thing, but the swiftness by banks to incorporate tech roles is another
ANALYSTS predict online banking penetration in...
