How to build a global marketing strategy
SOME of the most recognisable brands — think Airbnb and Coca-Cola — owe their success to a global marketing strategy.
In the age of the...
Grit and gumption are key to ‘innovation nation’
‘Innovative’ is the word that binds together some of the UK’s greats, from James Dyson to George Bernard Shaw. JULIAN BIRKINSHAW, of the London Business School,...
Down-under dream sours for backpackers and migrants
Exploitation of international students and backpackers in Australia is endemic, a study by two universities has found. Fiona McGill and Wendy Frew report
One third of...
Five major business wins to celebrate in West Midlands
A STRING of international companies moving to the West Midlands has put the region top of the UK’s overseas investment chart — for five...
Special Report: Changing The Message
Sex sells – that’s been the overriding message for businesses keen to advertise their services almost since commercial advertising was invented. But are consumers...
MONARCH LATEST: Where did it all go wrong?
Private equity firm which owned the popular airline says the total cost of its collapse will take years to calculate as it stares into...
King’s Business School co-ordinates study for embattled entrepreneurs
KING’S Business School in London is calling on entrepreneurs worldwide to participate in a study to help business owners survive the COVID-19 crisis.
With livelihoods...
New export strategy to bring ‘superpower’ status to Britain
BRITAIN’S International Trade Secretary, Liam Fox, has announced an export strategy that “will make Britain a 21st Century exporting superpower”.
“As we leave the EU,...
A gender seeking lenders: Go, girls!
IT MAY once have been a man’s world, but the Department for Business and Trade and the Council for Investing in Female Entrepreneurs aim...
More investments and surveillance needed to curb misuse of antimicrobials in...
Addressing the Antimicrobial Resistance (AMR) challenge requires a stronger collaborative effort across sectors
New York, 21 September 2017 - A stronger global effort, including larger investments...





































