Blue Sky

Global marketing graphic

How to build a global marketing strategy

SOME of the most recognisable brands — think Airbnb and Coca-Cola — owe their success to a global marketing strategy. In the age of the...
Global network illustration

Grit and gumption are key to ‘innovation nation’

‘Innovative’ is the word that binds together some of the UK’s greats, from James Dyson to George Bernard Shaw. JULIAN BIRKINSHAW, of the London Business School,...
University of Technology Sydney

Down-under dream sours for backpackers and migrants

Exploitation of international students and backpackers in Australia is endemic, a study by two universities has found. Fiona McGill and Wendy Frew report One third of...
Birmingham UK skyline

Five major business wins to celebrate in West Midlands

A STRING of international companies moving to the West Midlands has put the region top of the UK’s overseas investment chart — for five...
advertising-london

Special Report: Changing The Message

Sex sells – that’s been the overriding message for businesses keen to advertise their services almost since commercial advertising was invented. But are consumers...
Flights Cancelled

MONARCH LATEST: Where did it all go wrong?

Private equity firm which owned the popular airline says the total cost of its collapse will take years to calculate as it stares into...
King's College London

King’s Business School co-ordinates study for embattled entrepreneurs

KING’S Business School in London is calling on entrepreneurs worldwide to participate in a study to help business owners survive the COVID-19 crisis. With livelihoods...
Cargo ship at sunset

New export strategy to bring ‘superpower’ status to Britain

BRITAIN’S International Trade Secretary, Liam Fox, has announced an export strategy that “will make Britain a 21st Century exporting superpower”. “As we leave the EU,...
Businesswomen using whiteboard

A gender seeking lenders: Go, girls!

IT MAY once have been a man’s world, but the Department for Business and Trade and the Council for Investing in Female Entrepreneurs aim...
Farmer with cattle in Cambodia

More investments and surveillance needed to curb misuse of antimicrobials in...

Addressing the Antimicrobial Resistance (AMR) challenge requires a stronger collaborative effort across sectors New York, 21 September 2017 - A stronger global effort, including larger investments...