Business Brands

Despite record sales and impressive forecasts, the tell-tale signs of a looming crisis within the mobile phone giant are there for all to see… By...

Blame it on Ayn Rand. She – of Atlas Shrugged and The Fountainhead fame – provided Sajid Savid with an ideological backbone. Secretary for...

At the high-end, product quality and diversity do not go hand-in-hand. There are only so many ways to audiophile Nirvana. When no corners are...

All good things must come to an end, but just as the propulsion industry was preparing to write off the iconic brand of Rolls-Royce,...

As if Amazon’s current HQ wasn’t colossal enough, the internet-based retailer is in the market for a second mega-HQ big enough for 50,000 staff....

By RICHARD THOMAS EV SALES in the US grew by 95 percent between January and April, compared with a 36 percent increase in the overall...

Counterfeiting is getting more common and more sophisticated: what’s a brand to do...? By GEDIMINAS RICKEVIČIUS WHEN it comes to counterfeit goods or IP infringement, we...

NIKE IS suing a Brooklyn art collective over a limited edition of "Satan Shoes" containing biblical references, esoteric symbols – and a drop of...

Innovators in the fields of fuel, steel and aviation reveal how a low-carbon aviation fuel made with steel process gases could revolutionise air travel....

SOME of the most recognisable brands — think Airbnb and Coca-Cola — owe their success to a global marketing strategy. In the age of the...